Wholesalers are those individuals who are involved in selling process of goods and services to those who buy for resale or for business utilization. Wholesalers provide a sales force enabling manufacturer to reach many small business customers at a relatively low cost. Wholesalers achieve savings for his customers through buying in carload lots and dividing the bulk into smaller units. Wholesalers absorb certain percentage of risk by accepting title and bearing the cost of theft, damage and obsolescence. Perhaps wholesalers supply information to their suppliers and customers regarding competitors' activities, introduction of new products and price development. Wholesalers often help retailers improve their operations by training.